How to Create Marketing Videos That Stop the Scroll in 2024

Feeling like your old video marketing playbook is gathering dust? You’re not wrong. Winning on platforms like TikTok, Instagram, and YouTube Shorts isn’t about big-budget productions anymore. It’s all about grabbing someone's attention in the first three seconds.

This guide will walk you through exactly how to create marketing videos that captivate your audience. You'll learn how to use smart tools like FlowVid to take your ideas and turn them into polished, high-impact vertical videos that drive results.

Why Your Next Campaign Needs AI-Powered Vertical Video

If you're still on the fence about video, let’s be clear: video isn't just a "nice to have" anymore. It's the core of a modern marketing strategy. The massive shift to short-form, vertical video on platforms like Instagram Reels and TikTok has completely rewritten the rules, demanding a faster, more agile way to create content.

This is exactly where AI video generation comes in. It’s not about replacing your creativity; it's about giving it a massive boost. Tools like FlowVid empower you to produce high-quality, engaging content at a scale that used to be impossible for small teams or solo creators. You can go from a simple idea to a ready-to-publish video in minutes, not days.

The Undeniable Power of Video Marketing

The numbers don't lie. Over 91% of businesses now use video as a marketing tool. And it's not just a trend; it's a proven strategy that delivers. A whopping 96% of marketers say video helps users understand their product or service better.

Why the universal love for video? Because it works. An incredible 87% of marketers report a positive ROI from their video efforts, while 78% credit video with directly increasing sales. You can dive deeper into these video marketing statistics to see the full picture.

The real challenge for modern marketers isn't if you should use video, but how you can produce enough high-quality content to keep up. This is the problem AI is built to solve.

How AI Changes the Video Creation Workflow

Let’s think about the old way of making a marketing video: scripting, shooting, and then hours of editing. It was a long, expensive process. An AI video generator takes that entire workflow and condenses it into a few clicks. You bring the script, and the AI handles the heavy lifting—finding visuals, generating voiceovers, and adding those crucial captions.

Here’s a quick look at the essential phases for creating marketing videos with AI, from your initial idea to hitting publish.

Key Stages in AI-Powered Video Creation

Phase	Your Goal	Key Tool or Technique
1. Ideation & Scripting	Develop a core message that resonates with your audience.	Use AI assistants to brainstorm hooks and structure your script for the 9:16 video format.
2. AI Generation	Turn your script into a dynamic video with visuals, voice, and text.	Input your script into an AI video generator like FlowVid.
3. Review & Refine	Polish the generated video, swapping clips or adjusting timing.	Use the tool's built-in editor to make quick, targeted changes.
4. Publish & Analyze	Distribute the video across your social channels and track performance.	Monitor engagement metrics to inform your next video and refine your YouTube Shorts strategy.

By embracing AI video generation, you’re not just making videos faster. You’re building a scalable content engine that allows you to focus on what really matters: understanding your audience and crafting a message that connects.

This shift brings serious advantages to your social media strategy:

• Speed and Efficiency: Create multiple video variations for A/B testing in the time it used to take to edit a single one.
• Cost-Effectiveness: Say goodbye to the need for expensive cameras, complex software, and long hours in post-production.
• Creative Consistency: Keep your brand style and message consistent across dozens of videos with built-in branding kits.
• Accessibility: Anyone on your team can contribute to your video marketing, no technical wizardry required.

Let's Find Your Winning Video Concept

Before you touch an AI tool or think about hitting ‘generate,’ you need a rock-solid plan. A video that goes viral isn't a happy accident; it's the product of a smart strategy and a deep understanding of what your audience actually wants to watch.

Think about it: the best short-form videos either solve a nagging problem, make you laugh, or teach you something cool in under 60 seconds.

This whole process kicks off with one simple question: who are you talking to? I don't just mean their age or location. I mean getting into their heads. What are their biggest pain points? What daily frustrations could your product make disappear? Nailing this is the foundation for a video people genuinely connect with.

First, What’s the Point of This Video?

Every single video you make needs one clear goal. If you try to do too much, you'll end up with a muddled message that leaves viewers confused and scrolling away.

Are you trying to get your name out there? Drive clicks to a landing page? Get people to sign up for your newsletter? Or are you going straight for the sale?

Pinning this down from the get-go dictates everything that follows. For instance:

• Building Brand Awareness? Your concept could be a funny, shareable take on a relatable industry problem. The goal is maximum eyeballs and shares.
• Need More Leads? A quick tutorial video that offers a genuinely helpful tip is perfect. Your call-to-action would be to download a more in-depth guide.
• Driving Sales? Here, you'd focus on a single product feature that solves a major headache, with a clear link to your product page.

When you define your goal, your vertical video creation suddenly has a purpose. You’ll know exactly what to measure—views for awareness, clicks for traffic, or conversions for sales. No more guessing if it "worked."

Tap Into What's Already Working

You don't have to reinvent the wheel. Success on platforms like TikTok and Instagram often means joining the conversation that's already happening. Giving your video concept a boost from existing social media video trends can make a huge difference.

And no, this doesn't mean you have to learn the latest dance craze (unless that's your brand's vibe, of course).

Instead, be on the lookout for trending:

• Sounds and Music: Using a popular audio clip is one of the fastest ways to get your content in front of a much bigger audience.
• Formats and Styles: Are "day in the life" videos blowing up in your niche? Or maybe those fast-paced, quick-cut tutorials? Pay attention to the structure people are responding to.
• Hashtags and Topics: See what conversations are buzzing in your industry and figure out how you can add a valuable or entertaining perspective.

Here’s the secret: adapt the trend, don't just copy it. The magic happens when you take a popular format and put your own unique, branded spin on it. That’s how you stay relevant without losing your brand’s personality.

Writing a Script That Stops the Scroll

On TikTok or Instagram, you don't have a minute to make your case. You have about three seconds. If you don't grab viewers immediately, they're gone. That’s why a killer script isn't just a nice-to-have; it's your entire battle plan.

Think of your script as the foundation of your video. It determines the flow, the visuals you'll need, and the message you're trying to get across. In the world of vertical video, a good script is all about landing your point with speed and impact.

AIDA on Caffeine: Adapting for Short-Form

You've probably heard of the AIDA framework—Attention, Interest, Desire, Action. It's a marketing classic, but the traditional version is way too slow for the 9:16 video format. You can't gently build interest; you have to compress the entire journey into seconds for your AI video generator to work its magic.

Here's how you can adapt AIDA for quick-hitting Instagram Reels creation and TikToks:

• Attention (Seconds 1-3): The Hook. This is your one shot. Lead with a shocking statistic, a controversial opinion, or a burning question. No "Hey guys, welcome back"—just pure intrigue.
• Interest & Desire (Seconds 4-12): The Core Message. Get straight to it. Briefly outline the problem and immediately introduce your solution. Focus on the benefit for the viewer. Your goal is to show them a transformation they can achieve.
• Action (Seconds 13-15): The CTA. Don't overthink the call-to-action. Make it clear and easy. "Comment below," "Follow for more," or "Tap the link in bio" work because they require almost zero effort from the viewer.

You’re not just trying to get views. You're trying to get people to remember you and do something. A tight script, built on this condensed AIDA model, is engineered for exactly that.

Your AI Scripting Co-Pilot

Ah, the dreaded blank page. It’s the number one killer of creative flow. This is precisely where AI scripting tools, like those in FlowVid, become a game-changer for brainstorming endless TikTok video tips and fresh angles.

Instead of trying to conjure a perfect script from thin air, you can lean on AI to generate ideas with you.

Try giving it a simple prompt like, "Generate three 15-second video script hooks for a productivity app that helps social media managers save time." Instantly, you'll have a few creative directions to play with. Our guide on how to make promotional videos has more great insights. Combining your expertise with the AI's rapid generation is the fastest way I know to get from a decent script to a great one.

Bringing Your Script to Life with AI

Alright, this is where the fun begins. You’ve crafted a killer concept and a script built to grab attention. Now, it's time to transform those words into a living, breathing video. This is where an AI video generator like FlowVid completely flips the script on traditional video production.

Forget spending hours digging through stock footage libraries or wrestling with audio tracks. You just paste your script, pick a visual style for your brand, and the AI takes over. It builds the scenes, syncs captions, and even finds background music to set the right tone.

Why the 9:16 Format Is King

When you’re making content for TikTok, Instagram Reels, or YouTube Shorts, you have to think vertically. The 9:16 video format is more than a dimension; it's a creative medium designed for how people use their phones. Everything in your video needs to be built for that mobile-first experience.

Even though AI handles the "filming" and editing, understanding the principles of vertical video helps you add those final, crucial touches.

The beauty of AI is that it automates this entire setup, giving your videos a polished feel right out of the gate.

To make sure your vertical video connects, keep these simple rules in mind:

• Mind the "Safe Zone": Keep important text and logos away from the very top and bottom of the screen where platform overlays can cover them.
• Big, Bold Captions are a Must: Over 85% of social media videos are watched on silent. Your captions need to be large, clear, and easy to read.
• Keep a Clear Focus: The tall, narrow frame means you need one clear thing for people to look at. Ensure the clips the AI chooses are centered and not too busy.

Putting Your Personal Stamp on It

The first draft the AI generates is a fantastic starting point, but the real secret to success is adding your own creative flair. This is what makes your video feel uniquely yours. Don't be shy about jumping in and tweaking what the AI has built.

Think of it as a partnership. The AI handles the grunt work, and you come in as the director to add the final vision.

For instance, you can easily:

• Fine-Tune the Pacing: If a scene feels rushed, just trim or extend it by a fraction of a second. It makes a world of difference.
• Swap Out Visuals: Not in love with a clip the AI chose? No problem. Swap it for another from the library or upload one of your own.
• Add Your Branding: This is non-negotiable. Upload your logo and apply your brand's font and color palette to make the video instantly recognizable.

Your final review is what turns a good AI video into a great one. Spending just five extra minutes polishing the output can seriously boost how long people watch and how well they remember your brand.

For a deeper look into the whole process, check out our guide on how to make AI videos that people actually want to watch.

Getting Your Video Seen: Publishing for Maximum Reach

You’ve created a fantastic video with an AI video generator. High five! But your work isn't finished. Hitting "publish" without a solid game plan is like throwing a party and forgetting to send out the invites.

This final step is about making sure your video gets the attention it deserves. You need to optimize it for each platform, because a one-size-fits-all approach just doesn't cut it. TikTok, Instagram Reels, and YouTube Shorts each have their own rules.

Nail the Technical Details First

Before we get into captions and hashtags, let’s talk quality. A blurry video is an instant turn-off. Viewers will scroll right past it. To make sure your video looks sharp and professional, you have to export it with the right settings.

The good news is that FlowVid handles most of this for you, but it's always good to know the gold standard for vertical video.

• Resolution: Stick to 1080x1920 pixels. This is the sweet spot for high-definition in the standard 9:16 video format.
• Frame Rate: 30 frames per second (fps) is your best bet for that smooth, natural motion we’re used to on our phones.
• File Format: Always go with MP4. It’s the universal key that unlocks every major social platform.

Getting these specs right ensures your video looks great, no matter where someone is watching it.

Write Captions and Hashtags That Actually Work

Think of your caption as your video's wingman. It gives context, gets a conversation going, and can be the single thing that makes someone stop and engage. A great caption is often short, punchy, and ends with a question to get those comments rolling in.

Hashtags, on the other hand, are how new people find you. If you're serious about your YouTube Shorts strategy or Instagram Reels creation, you need a smart hashtag mix.

My advice? Don't just copy the most popular tags. Blend broad, niche, and branded hashtags to connect with the right audience.

Let's say you made a video for a new productivity app. Your hashtag strategy might look like this:

• Broad: #productivity #timemanagement (Casts a wide net)
• Niche: #socialmediatips #marketinghacks (Targets a specific, engaged community)
• Branded: #FlowVidApp (Helps you build a brand and find user content)

Post When People Are Actually Watching

When you post is just as critical as what you post. The idea is to drop your video right when your target audience is scrolling. While there are tons of general guides, your own analytics are your best friend.

Dive into your TikTok, Instagram, and YouTube analytics to see when your followers are most active. Posting just before those peak hours can give your video the initial momentum it needs. For a deeper dive, our guide on proven social media growth strategies is packed with tips.

Nailing the tech specs, writing a killer caption, using smart hashtags, and posting at the perfect time ensures your AI-generated video doesn't just get made—it gets seen.

Answering Your Top Video Marketing Questions

Jumping into AI-powered video creation is exciting, but it comes with a learning curve. As you figure out how to create marketing videos with these new tools, it’s normal to have questions.

I've put together some straightforward answers to help you sharpen your video strategy and get real results.

How Long Should My Social Media Video Be?

For platforms like TikTok, Instagram Reels, and YouTube Shorts, you’re aiming for the 15 to 60-second mark. Honestly, the most critical part is hooking your viewer in the first three seconds. If you don't stop the scroll, the rest of the video doesn't matter.

The idea is to pack a punch quickly. While shorter videos often perform better, the "perfect" length comes down to your audience and the story you're telling. My advice? Experiment with different lengths, but always get straight to the point.

Can AI-Generated Videos Really Look Unique?

Yes, absolutely. This is a common concern, but modern AI video generators like FlowVid are built for customization. Your videos will feel like yours, not like something off a production line. You get to call the shots on the visual style, pacing, and every detail.

Think of the AI as your creative partner. You provide detailed prompts and use the editing tools to weave in your own logos, brand colors, and specific clips. The AI gives you a head start, but your vision makes the final cut special.

What Are the Most Important Metrics to Track?

Don’t fall into the trap of tracking every metric under the sun—it’s a quick way to get overwhelmed. The metrics that matter depend entirely on your goal for the video.

Pick a few key performance indicators (KPIs) that match your goal:

• Building Brand Awareness? Focus on views, reach, and shares. This tells you how far your video is traveling.
• Driving Engagement? Watch your likes, comments, and average watch time. These are clear signals that your content is hitting the mark.
• Generating Sales or Leads? It’s all about click-through rates (CTR) and conversion rates. These metrics tie your video directly to business results.

Zeroing in on the right numbers gives you real clarity on what’s working, so you can stop guessing and start making more of what your audience loves.

How Often Should I Be Posting Marketing Videos?

On social media, consistency is king. For platforms like TikTok and Instagram, posting 3-5 videos per week is a great rhythm to build momentum and stay on your audience's radar.

But here’s the most important part: find a schedule that you can stick with without burning out. Quality will always beat quantity. Three genuinely valuable videos are infinitely better than seven rushed, mediocre ones.

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Ready to transform your social media presence with FlowVid's vertical video tools? Our AI video generator helps you turn simple ideas into polished, scroll-stopping videos in just minutes. Join thousands of creators using FlowVid to generate stunning content by visiting https://www.flowvid.app today.